@article {guler2015joint, title = {Joint pricing and inventory control for additive demand models with reference effects}, journal = {Annals of Operations Research}, volume = {226}, number = {1}, year = {2015}, pages = {255{\textendash}276}, publisher = {Springer US}, author = {G{\"u}ler, M G{\"u}ray and Taner Bilgi{\c c} and Refik G{\"u}ll{\"u}} }